Industrial Products Finder was visualised and conceived as an industrial new-products-news monthly by R. V. Pandit, and was launched as such in October 1972. Right from the first issue, more than 43 years ago, the magazine contained unique features. It showcased exactly what the name of the magazine proclaimed: Industrial Products Finder. It carries only advertisements on industrial products, which is awaited news in industry circles. Industrial Products Finder (IPF) is a pioneer industrial journal in India, launched in October 1972, from Mumbai. It gives industrial manufacturers and exclusive dealers/importers of industrial products a forum to display their ware, in a medium that was to be made regularly available to the users of these products.